Ivan Zatkovich - Expert Witness

Web Publishing & eBusiness

Print & Web Content Management

6 years of consulting for Web Publishing and developing Content Management systems for  McGraw-Hill, Houghton Mifflin, Tupperware, AAA Travel.    

·         Web Publishing for Newspapers, Magazines, Online Catalogs

·         Centralized Print & Electronic Content Management

·         Content Customization, Automated presentation generators

·         Content Repurposing, Disaggregation, content taxonomy, meta-data

·         DRM - Digital Rights Management, content license & copyright tracking

·         eMarketing using Sales profiles, client demographics

·         Mail and email campaigns (customer targeted), sales collateral systems

·         Instant personalized brochures, Print-on-demand

·         Content production workflows, online content approval & distribution

·         Publishing tools; Documentum, Interwoven, proprietary

eCommerce

8 years of developing eBusiness, eCommerce, and eMarketing applications and consulting for clients such as  Amazon.com,  eTrade,  Promarine USA, Fredricks of Hollywood, Caldwell Banker, Citibank, GEICO.   

·         eMarketing, eCommerce, Personalization

·         Retail and Commercial web Storefronts

·         Multi-media distribution, Hosting and Service Provider sites.

·         Cross-sell and up-sell Product recommendations

·         Point-of-sale devices, eCommerce transactions

·         Payment Gateways, Merchant account integration

·         Secure transactions, Credit Cards, encryption

·         Complex product & parts search, web search optimization

·         Online advertizing, Paid placement, click-through tracking

·         Integration of Supply Chain, ERP, CRM, and Call Center systems

Related Case Experience

IBM v. Amazon.com  –         eBusiness Patent Litigation

-          Investigate Prior Art for online Marketing and Advertizing technology

-          Report for infringement;  Search Engine, and electronic Catalog technology

Dallal v. New York Times –   Publishing & Copyright

-          Technology for customizing and repurposing content for Print & Web

-          Testify on Web publishing standards, content licensing, copyright infringement

TGIP v. AT&T, IDT et.al.  –    eBusiness Patent Litigation

-          Point-of-Sale transactions, Retail product provisioning, Prepaid calling cards

-          Report on non-infringement claims; phone & calling card technology

PointServe v. Scient Corp –     eCommerce Software Dispute

-          Website for online sale and scheduling of professional services

-          Report on commercial website practices, project management standards

Colt Studios v. Bargieleer Corp –    Internet Copyright

-          Determine validity and knowledge of copyright allegations

-          Testify on Web Hosting practices, Network & computer forensics

Contact Information

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